Yahoo! Clues divulges personal information on searches.
Yesterday, Yahoo! unveiled the beta test of Yahoo! Clues, which is designed to help users data-mine trending search terms. When a user types in a search term, they’re shown a graph with the highs and lows of the trend over the past week or month. Information about the gender, age, income and location is also provided along with the search paths that other users have taken to provide for a better-rounded search capability.
The trending graph shows how many people have searched, the moment in time when more people searched and provides a breakdown on the gender and age based on that group. Users can also compare two trending terms at a time in the same window with the “Discover” button. Income and location stats also show up on the screen, which makes me wonder how Yahoo! has access to how much money people are making. The search paths found at the bottom of the screen show what people searched before and after the target and also shows routine misspellings of the search term and any misconceptions related to the term.
Yahoo! Clues also shows the most popular searches of today, the past seven days, and the past thirty days and other related search keywords.
Link:
http://www.businessreviewusa.com/industry-focus/internet/yahoo-clues-divulges-personal-information-searches