Your local bar or store might be using facial recognition to spy on you.

It's not unusual to see surveillance cameras. They’re inside businesses, outside of homes, even on the streets. In public places, people are comfortable with knowing those cameras are there for safety, but this new technology allows cameras to not just see what people do, but know who they are.
Shops and malls across the country are already taking this a step further.

There are now billboards, made by Immersive Labs in Manhattan, and kiosks that cater ads to your age and demographic.

For example, if a woman was to walk up to a mall directory, a camera inside would take a photo. It will recognize her gender, age and race and instantly provide an ad for the appropriate products. So, if the shopper is a 30-year-old woman, she might see adds for makeup, shoes and clothing.

Industry expert Rafe Needleman believes it's just a matter of time before stores not only to recognize you, but track your spending habits.

As for the technology in use now, retailers say they are not saving the photos or the information that is attached to the pictures. They say they're simply using the information to serve you better.

Banks are using it to identify customers and prevent fraud. Hotels are using it to know when honor program guests arrive.

This spring, bars in Gainesville will begin using cameras that will do more than just capture the faces of the people inside. The technology will also determine their gender and age. Using an app called SceneTap on their smartphone, potential patrons can use that data before deciding whether to go inside.
Scene Tap: http://scenetap.com/

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